Sampling is based on the principle of coming to terms with a target audience and introduces them a product and/or award them goodies related to the brand to enhance brand preference, to promote the act of purchase or more generally to create a positive echo in this public’s mind.
Depending on the goals of the brand, sampling can take many forms. It can be conceived in an original and unexpected way and rely on a more or less ambitious decorum.
Beyond impeccable logistics control, the success of this type of operation is based on the actual ability to integrate qualitatively the brief, from its design to its restitution by field teams. Urban Act gives particular importance to these key elements.
-Target profiling: age, sex, movement and consumption habits, concentration places and approach method;
-Advice on the right adaptation of the message according to the target, its codes;
-Mapping of the field of action: typology of places of distribution of samples, fulfilment timing in order to achieve all the components of the operation of Street Marketing;
-Support on the choice of the sample format and their packaging (goodies, food, drinks, cosmetics, etc.).
Sampling is way of attracting the public’s interest by introducing them goodies, a product or a sample. This street marketing tools allows getting in touch with the target, delivering a message while offering them an endowment. The brand then offers a resonance through discovery that stimulates both the act of purchase and word of mouth.
« Hello Le Marais , Fresh arrive ! A leur réveil, les parisiens ont eu le plaisir de découvrir leur vélib habillés et recouverts d’un bouquet de roses offerts par la marque Fresh à l’occasion de son arrivée au BHV Marais.Pour accompagner ce lancement, des ballons sont également venus décorer les différents supports urbains.La Team Fresh était (...)
On the occasion of Christmas celebrations, SFR has requested Urban Act to promote its SFR LA CARTE year’s end offer. A tool that is based around two distinct mechanics, the first one is a display Board campaign to maximize the offer’s visibility on strategic neighbourhoods of the target, the 2nd one is a festive happening proposing a participatory mechanics with immediate endowment (...)
Energies renouvelables et communication propre pour Naturalia Naturalia ouvre un magasin rue de la Verrerie. À cette occasion, Urban Act a orchestré une opération multi-supports dans la zone de chalandise du point de vente afin de promouvoir non seulement les produits en boutique mais également le mode de vie bio. Un dispositif de board aux couleurs acidulées a investi les rues passantes de ce quartier. Une visibilité renforcée (...)