Mobile Advertising / Roadshow
Mobile Advertising consists of implementing a total or partial decoration of the colours of a brand or a product on a vehicle of small, medium or very large size, which can go up to an imperial bus format. Any type of vehicle can be used to best defend the goals of expected mobile visibility. These same vehicles will serve the brand in terms of exposure and immersion within the framework of Roadshow that integrates sampling problems or serves more event goals.
- Reflection and creation of the campaign, definition of desired visibility and expected perception for the brand and / or products or services that are highlighted;
- Choice of the facilities that are needed to highlight the products: indoor discovery area, mobile showroom, product represented in a disproportionate size ...;
- Advice around the coverage area (high traffic quarters or specific sites), itineraries, presentation points, creation of attractions around vehicles, product sampling;
- Staging of participatory logics, degree of involvement of the expected audience to be defined, and role of the animation teams.
Comm To communicate is to inform about something, it is also to touch, to move and sometimes, to be moved! This is the impression the Urban Act teams share during the deployment of a Street Marketing and Guerrilla Marketing operation in Montreuil, closest to the Malian community, to introduce the new Paris-Kayes line launched by Aigle Azur! Communi'Air Kayes is (...)
The search operation is launched: "help us find Ken & Zo", the two parakeets escaped in the middle of Fashion Week! KENZO always seeks to stand out, including in its way of communicating. To address this issue, Urban Act has staged an off the wall Street Marketing campaign that consists of Free Wild Posting and Mobile Advertising, deployed in the trendy districts of the capital, closest to the target. Something to make people talk about the (...)
A l’occasion de la Fashion Week de Paris, KENZO dévoile sa nouvelle collection intitulée “No Fishing, No Nothing”. Une campagne originale est mise en place autour d’un dispositif d’Affichage Libre Sauvage ainsi qu’un Affichage sauvage Mobile, dans les quartiers trendy de la capitale et autour des défilés. De quoi toucher un public connaisseur et grand (...)