Ice Cube consists of arranging customised translucent ice cubes containing endowments on the street. This Street Marketing process is an innovative medium that allows the brand to arouse interest, to satisfy its audience and to animate the Street!
- Elaboration of the operation: urban networking, speech staging, interaction management, definition of the prizes to be won and their promotion;
- Reflection on the media associated with Ice Cube that can be Leaflets or Samples;
- Choice of installation points of the tool that fosters the best exposure in terms of crowed and concerned people and quality in terms of targeting;
- Sculpting the Ice Cube in order to give an artistic dimension to this Street Marketing operation.
The Street Marketing tool Ice Cube has an ephemeral side that provides a form of intensity to the operation: the public has the impression of attending an exceptional moment in the Street! Communication becomes a game with a gift into the bargain. Ice Cube is also an excellent vehicle for creating buzz because the object is unexpected in the city and thus induces a great deal of virality in the media and social networks.
Or the advent of a creative scripting processed in guerrilla Marketing mode through an Ice Cube tool. Wrangler, a mythical US brand of robust jeans evoking the West American, wants to rejuvenate its image and sensitise a younger and trendy target through its Wanted collection. As part of Wrangler's communication strategy around this launch, Urban Act agency is mandated to set up an event-based and differentiating communication operation. (...)
Category: Clothing Announcer: Converse Tool: Ice cube It was during Transmusicales de Rennes, on December 3rd, that Urban Act drew four Ice Cubes, famous Street Marketing and Guerrilla Marketing processes on behalf of the Converse brand. Rennes of Trainers! The four Ice Cubes set up in the city centre of Rennes made two of them win two pairs of Converse sneakers, and two VIP passes for the festival (...)
Des pancartes Board sur lesquels le célèbre slogan « Secouez-moi » a fait place à « Naturellement pulpeuse » et les nouvelles créations décalée de la marque ORANGINA ont été déployées à l’échelle nationale. Ce support d’affichage alternatif et puissant a permis de renforcer l’image de marque auprès de la cible 12-25 ans en créant du buzz (...)