Human Screen is the modern and multimedia adaptation of the Sandwich Man. The Hosts with a HD video screen that are installed above their heads mix with the audience and offer them the opportunity to watch a video.
Enriched with sound, Human Screen allows to "fix" the brand’s speech and to illustrate it with images. The Hosts can then interact with the public and bring all the supplements that the public may request.
- Advice on the operational strategy: context, goals of the operation (notoriety, events, drive to store, ...);
- Advice on the duration and the multimedia content to be broadcasted in relation to the goals of the campaign: advertising spot, trailer with or without sound, succession of photos on a photography exhibition principle, mapping of the district and orientation of the public within the frame of creating traffic in POS,...;
- Mapping of the field of action: typology of broadcasting places, timing of implementation according to the goals defined in order to achieve all components of this Street Marketing operation.
Particularly adapted to Street Marketing operations, Human Screen is a very relevant medium in the broadcasting advertising content during One to One initial contact. It naturally associates itself with media such as leaflet distribution or sampling by the proximity with the public during this type of speech.
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