Urban Act is in line with the desire to develop and offer new Green Street Marketing processes integrating 100% natural components such as water, sand, snow or even plants. A multitude of Eco-Responsible solutions can be imagined and implemented in the street through the supports we offer.
- Advice on operational strategy: context, urban network, nature of the components of the Green process, speech staging, goals of the operation (notoriety, event, drive to store...);
- Target profiling: age, sex, movement and consumption habits, places of concentration and approach method;
- Care given to Green dimension of the operation in order to strengthen the attractiveness and the memory trace this tool left on the public;
- Mapping of the field of action and pre-empted media: typology of the installation locations, identification of the used urban media, location and putting in perspective of processes.
The Green dimension in Street Marketing is a growing concern within the agency, which has resulted in the development of new solutions dedicated to the street.
Urban Act wants to meet a growing demand for brands that have become very attentive to sustainable development issues, particularly to Green Marketing, in a context where the environment and its protection is a concern for everyone.
Category: Video games Announcer: Sony Playstation Tool: Green Marketing While Drake invades Cannes through a Green Marketing operation in the form of a giant sand sculpture and sand green tags, Kratos invades the capital via four Guerilla Marketing tools (Display Street Art, Clean Tag, Stickering in large format and One to (...)
A l’occasion du lancement de la marque Kat Von D, vendue exclusivement chez Sephora, Urban Act a mis en place une campagne de Guérilla Marketing visant à détourner le mobilier urbain présent sur les Champs Elysées notamment. Des sculptures de rouge à lèvres accompagnées d’un affichage Board ont été implantés dans la rue sur un format démesuré. Un (...)
Category: Clothing Announcer: Kickers Tool: Green Marketing This is the name of an operation that Urban Act, mandated by an agency, has staged on behalf of Kickers with as a guideline expressing the brand in the city, through vegetal medium. Plants and vegetation at the heart of the tool, the approach is innovative, environmentally friendly and creates difference and sympathy capital for the brand. Branded (...)