Sound Marketing consists in integrating a musical work or the sound identity of a brand for marketing purposes in the street.
It aims at surprising the public by soliciting their hearing, by coming to offer them a musical bracket in its itinerary.
It can also be a part of a rendezvous with a community of fans as part of the release of a new product, music or other, to invite itself in a customer journey, in an unexpected place or even to serve as a basis for a game.
- Reflection on the goals of the operation and the relevance of integrating a sound dimension into the urban space: principle, goals, key messages;
- Event staging according to the theme: brand event, launch of a product, rebranding...;
- Advice on the implementation of this tool: interactive animations, brand staging, surprise and punctual sound device...;
-Choice of installation points promoting quantity in terms of interaction with the public and quality in terms of contact and originality level of the interaction.
Sound Marketing undeniably offers the advantage of surprising the public when they do not expect it and in an improbable typology of places. The memory trace is even more striking and the sound box is more amplified by the natural echo of the public that it will create in its environment.
Category: Record company Announcer: Universal Music Tool: Wild posting/Sound Marketing Wild exhibition for Imagine Dragons For the release of Smoke + Miror by Imagine Dragons, Urban Act has set up in Paris an atypical and alternative display tool, both visual and sound. In order to showcase the universe of the group, Paris has welcomed in its streets three paintings featuring visuals of Tim Cantor (...)
Guerilla et street marketing au cœur de la stratégie de communication des artistes du leader mondial du marché du disque. De Deutsche Grammophon Gesellschaft créée en 1898 à Polydor en passant par Polygram, Barclay, Mercury, Island…Universal Music, c’est aujourd’hui plus de 110 ans d’histoire de la musique au travers d’artistes aussi différents (...)
Category: Leisure/Tourism Announcer: Because Music Tool: Sound Marketing Christine & The Queens, new rising star of French music, is preparing to release her first album "Chaleur Humaine" with the BECAUSE MUSIC label. For this occasion to be noticed as it should be, Urban Act turned the Parisian St-Claude bus stop into a real place of listening to the title of the same name. A Happening in the form of a Sound (...)