Event / Street Animation
Event or Street Animation consists, for a brand, in taking to the street and surprise the public in their daily life, in their environment. The idea is to imagine and perform an event, an animation, an interaction involving the public, by provoking its active participation. They then become an audience and player of a tool, an experience in which they participate, in which they play, to the greatest benefit of the brand and the message it bears.
- Reflection on the goals of the operation and the relevance of producing an Event/Anim' in the urban space: principle, goals, key messages;
- Staging the event according to the theme: brand event, product launch, crisis communication, rebranding...;
- Advice on the implementation of this tool: interactive animations, brand staging, activation of complementary visibility media, event sampling...;
-Choice of implementation points that favours quantity in terms of interaction with the public and quality in terms of level of contact and
originality of the interaction.
This type of device can rely on a media to arrange a meeting place for a community, an identified audience or to come to surprise a target in their daily life and environment.
A Street Animation aims to create the event in the Street in an innovative, original and free way. The brand is staged, it presents its topicality and makes the audience play the leading role.
Street Event provides an excellent source of buzz and is particularly popular with digital agencies in search of qualitative content.
Category: Clothing Announcer: Desigual Tool: Event Sampling Desigual makes its Living on a clothesline Spanish heat in Rue Montorgueil when it’s time to go back to school. For the launch of their "Home" collection, the atypical brand DESIGUAL has called on the Urban Act agency for a colourful guerrilla marketing operation. In September, Desigual releases (...)
The Action Contre la Faim NGO wanted to invite the media to a cause that it holds dear: water contamination. We are on March 22nd, World Water Day. Doesn’t Prof. Lamort mean anything to you? Yet he waves his reaper around Parisian fountains and publishes "Prof. Lamort everywhere, Action contre la Faim nowhere!" on his Facebook page with more than 11,000 fans. As mad as intriguing, he spares no one in his path. It is in this context that (...)
Category: Clothing Announcer: André Tool: Street Meeting/Event/Street Animation The new campaign of the André sign illustrates a game of balance implemented by the young model Megan Hind on a line. As part of this campaign, Urban Act has extended and materialised in a playful and original way these famous white lines in order to literally make passers-by flirt with the brand. A tool that extends (...)