An Event Arty is a brand’s speech in the Street around Art. This type of event can take many forms and fit into various settings. Beyond the Street as a medium of expression, the brand can thus organise an exhibition (photo, sculpture, etc.), set up artistic variations of a campaign’s visuals, organise an artistic performance for its audience, even invite artists from its community to participate, or organise a contest integrating an artistic dimension.
Inspired by the performances of artists from the Street who have become Street Artists, Urban Act strives to give an artistic dimension to the speech of brands which wish to take this territory over by associating their image with art forms anchored in their era.
- Design and creation of an original campaign that takes advantage of the exceptional nature of the tool;
- Reflection on the imagined artistic variation linked to a global speech and the existing components of the product, of the campaign in the broader sense;
- Advice on the locations, messages and the deployment period of such a tool according to the current situation of the brand and its other speeches;
-Advice and support in the construction of the viralisation and buzz ingredients of the campaign with bloggers, influencers, media...
Cateory: Fashion Announcer: Asics Tool: Stickering/Street Art Urban Act sets up a Street Marketing campaign for Asics with a creative, urban and ephemeral identity. On the occasion of the launch of Gel-Kayano Evo, new Asics sneaker, Urban Act transforms Paris into a real playground. The city becomes the medium of a Street Art tool conveying the message: "ONE WITH THE CITY", associated with a character, created by Andy (...)
Category: NGO/Humanitarian Announcer: FD. Abbe Pierre Tool: Event Sampling Poor people housing Urban Act has mounted a large-scale display operation for the Fondation Abbé Pierre at the request of Galerie Agnès b in order to raise public awareness of the problem of poor housing. Posters put forward people and their lives because who can talk about people better than (...)
Alt-J se lance dans la peinture en live Dans le cadre de la sortie du nouvel album du groupe Alt+J, Urban Act a mis en œuvre une performance live d’un artiste peintre. Une toile a été installée à cet effet sur la façade de la Fnac des Ternes, interpelant le public et les clients du magasin. Sur ce support, un artiste s’exprime et reproduit la pochette de l’album This Is All Yours. Une performance très (...)