Brand Experience, literally experience of brand is about organizing the immersion of a target audience into the universe of a brand by making it live an experience.
This type of operation can take several forms and rely on various types of approach: demonstration, initiation, awareness, game, etc., but it will be necessary to respect the brand's DNA, its visual, sound, olfactory identity...
-Advice on the installation location and targeting an area that resembles the target audience. Possibility of covering specific networks such as chain stores, shopping centres, schools and universities, etc ...;
-Staging the experience according to the theme (product launch, rebranding, etc ...) and decorative elements to be set up (communication media, furniture, accessories, etc ...);
-Reflection on the action mechanisms to be implemented according to the desired goal (to generate flows in store, to test a product, to digitise the tool, to offer endowments, etc.).
Brand experience allows to generate qualified contact points with a target audience by generating positive and striking emotions in them in order to leave in their mind a lasting memory trace associated with the brand.
Brand experience offers the opportunity to ensure an unexpected experience to an audience in a given environment. This tool allows creating special moments with its target audience and to be able to exchange in a personalised way. This model of event and experiential marketing is particularly suitable for product launches, marketing of new offer or change of identity, when the brand needs to introduce and share a new universe.
Category: Fashion Announcer: Kenzo Tool: Paris Free Wild Posting Kenzo exhibits at Fashion Week On the occasion of Fashion Week, Kenzo Couture chose to break codes in terms of style but especially in terms of communication. To this end, Urban Act has set up a Street and Guerrilla marketing campaign for the well-known ready-to-wear brand, integrating two media. Free wild posting has thus invaded trendy and lively (...)
To promote the new wireless LG CordZero vacuum cleaner, UrbanAct has implemented, on the streets of Paris and notably on the most beautiful avenue in the world, various happenings recreating an outdoor lounge on public space. Scenarios allowing the public to experience wireless and create product demonstration in an unexpected environment. A Street Marketing tool designed to highlight the added value of this new vacuum cleaner and to encourage the (...)
Category: Clothing Announcer: Kickers Tool: Green Marketing This is the name of an operation that Urban Act, mandated by an agency, has staged on behalf of Kickers with as a guideline expressing the brand in the city, through vegetal medium. Plants and vegetation at the heart of the tool, the approach is innovative, environmentally friendly and creates difference and sympathy capital for the brand. Branded (...)