Wild Posting / Fly Posting
Long before the structuring of the network display, the Wild Posting / Fly posting was one of the first forms of communication on the street. Urban Act continues the tradition of a Free Posting and suitable for all audiences using free expression panels and other urban media such as fences, rotundas, shops in renovation...
- Advice on the relevance of the medium according to the purpose of the campaign, on the area where it speaks and on how to invade massively the visual environment of the audience;
- Advice on the best way to deploy this type of guerrilla marketing tool to give the brand a free, trendy and resolutely urban resonance;
- Creation and / or declination of a classic campaign adapted to the Wild Posting / Fly Posting allowing a more event speech that surprises the audience in terms of content and container.
By taking your display campaigns out of their usual framework, Urban Act naturally promotes their emergence and participates in a greater proximity and differentiation.
The unconventional aspect of the Wild Posting / Fly Posting and the fact of being able to put whole series of posters on the same media allows to accentuate the visibility of a campaign in a powerful and very noticeable way.
Valentino is inspired by the universe of the sport with its pop-up store VLTN. " On the occasion of its resort collection on 2018, Valentino opens a series of pop-up stores VLTN all over the world. It is in Tokyo, London, Milan and Paris that Urban Act set up a wild poster campaign in the trendy districts, the storekeepers and trendy of every city in the environment of the pop-up stores and shops to create of the drive to (...)