Misappropriation of Urban Materials
Urban Media Diversion gives the floor to the Street.
This Guerrilla marketing device consists in transforming and decorating any type of urban media, which then becomes the relay of the message. This speech revives the city and comes to surprise the urban people’s journey by making the Street a media in itself and a field of an unlimited creative expression.
Urban Media Diversion can be imagined and designed in a powerful and punctual way as well as in a sustainable way and fit into the urban landscape in order to respond to sustainability issues of the message.
Urban Media offer unlimited possibilities in terms of presentation and offer numerous surprising shapes a message can adopt.
- Advice on the type of furniture to be diverted according to the goals and messages of the campaign: posts, benches, gates, stairs ...;
- Reflection on the method of presenting urban media, advice on the adaptation of creation;
- Expertise on the places and areas to be covered, enabling the campaign to achieve its goals in terms of visibility and impact on the exposed audience.
Urban Media Diversion allows to approach the audience as closely as possible and to speak in an original and close way within their visual field.
It offers brands the opportunity to integrate into the daily life of its target and to bring its message to life in a creative way by adjusting to its environment all the while surprising it.
Category: Fashion/Clothing Announcer: Converse Tool: Street furniture diversion/Stickering Converse colours the city! "Giving colours to the city" is in a way the theme Converse has chosen for its latest Street Marketing campaign in the streets of Rennes, Bordeaux, Metz, Nice, Lyon and Le Havre. The "Add colors" campaign has thus seen the deployment of several medium of all colours allowing the brand to emphasize (...)
On the occasion of Fashion Week Homme, the prestigious couture house Kenzo wanted to communicate in the street, first place of fashion inspiration, in a singular and alternative way. Within the framework of this tool, a Free Wild Posting, disseminated in the capital close to department stores, trendy neighbourhoods and night owls, was offered to the public in an eventful and surprising way. A campaign set up by the Urban Act agency, aimed at (...)
Category: Beauty/Perfume Announcer: Marionnaud Tool: Urban media diversion The "Mystery Ribbons" operation adorned wing mirrors, trees and street furniture of the world's most famous avenues with the colours of your favourite store. Spread the word, purple is the flagship colour of the (...)