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Sony Ericsson Satio - Hoppers - Opération Spéciale

SONY ERICSSON - HOPPER INVASION

Happening / Operation speciale & Clean Tag & Affichage board & Stickering

Ou l’art de propager un message publicitaire via une stratégie de buzz marketing déclinée sous différentes formes et supports tels que le Ballon Hélium, le Clean Tag, le Stickering, l’Affichage Board et l’Happening évènementiel. Sony Ericsson, acteur majeur dans le domaine de la téléphonie mobile et plus particulièrement sur le (...)

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GUERLAIN - HOMME IDEAL

GUERLAIN - L'HOMME IDEAL

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With the success of its first static parade, Guerlain renewed its street marketing operation and offered the inhabitants of Paris, Lyon, Bordeaux, Nantes, Lille and Aix-en-Provence a silhouette parade at the launch of the L’Homme Idéal perfume. The alternative marketing tool implemented by Urban Act is resolutely original and focused towards an urban, fashion, alert target that will have noticed and appreciated this new street (...)

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SFR LA CARTE - CELEBRE LES COMMUNAUTES - HAPPENING - PARIS - LYON - MARSEILLE - JUIN 2014 (9)

SFR LA CARTE - COMMUNAUTES

AFFICHAGE BOARD - DIFFUSION ONE TO ONE - HAPPENING - OPERATION SPECIALE

On the occasion of the 2014 World Cup, SFR La Carte calls on Urban Act to take the floor through a multi-media street marketing campaign and promote its limited series SFR La Carte offers to Maghreb and Africa; a tool that is deployed in three major cities in France: Paris, Marseille and Lyon. Animations where freestylers, musicians and entertainers are present, a participatory mechanics inviting the public to carry out challenges around (...)

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