The Display Board is based on the principle of back-to-back stapled posters on poles and other urban media. A "clampdown" par excellence, the Display Board is unparalleled in terms of emergence and impact in the frame of urban display operations.
- Advice on a specific tactical strategy in line with this Guerrilla Marketing medium, creation of campaign and messages, declination and action plan;
- Targeting an area, a population by marking a territory with the signs and colours of the brand. The street brings the brand to life in a lively and powerful way;
- Deployment of the Display Board device by whole series that come to give an event nature to communication by making it indispensable by its power and its proximity with the public;
- Possibility of covering specific networks such as store chains, shopping centres, schools and universities as well as any type of events;
-Improvement and variation of formats, methods of installation on urban media and activation according to targeting and expected effects.
Ou l’art de propager un message publicitaire via une stratégie de buzz marketing déclinée sous différentes formes et supports tels que le Ballon Hélium, le Clean Tag, le Stickering, l’Affichage Board et l’Happening évènementiel. Sony Ericsson, acteur majeur dans le domaine de la téléphonie mobile et plus particulièrement sur le (...)
With the success of its first static parade, Guerlain renewed its street marketing operation and offered the inhabitants of Paris, Lyon, Bordeaux, Nantes, Lille and Aix-en-Provence a silhouette parade at the launch of the L’Homme Idéal perfume. The alternative marketing tool implemented by Urban Act is resolutely original and focused towards an urban, fashion, alert target that will have noticed and appreciated this new street (...)
On the occasion of the 2014 World Cup, SFR La Carte calls on Urban Act to take the floor through a multi-media street marketing campaign and promote its limited series SFR La Carte offers to Maghreb and Africa; a tool that is deployed in three major cities in France: Paris, Marseille and Lyon. Animations where freestylers, musicians and entertainers are present, a participatory mechanics inviting the public to carry out challenges around (...)