Advertising canvas consists of deploying a large format visibility medium in the street in an unexpected way. Installed on barriers or between various urban media, the idea is to install large visuals in strategic places with high traffic, surprising the audience and giving the advertiser a targeted and powerful exhibition.
Easily mobile and transportable, this medium gives the brands the opportunity to be exposed as close to their target as possible by privileging a surprise effect for better memorisation of the message.
- Reflection on the goals of the operation and the relevance of setting up this medium in the urban area: principle, goals, key messages;
- Advice in terms of content of this Guerrilla Marketing tool: image, slogan, visual impact, visual censored in traditional networks, format, installation timing ...;
- Choice of anchor points of the canvas that encourages the quantity in terms of audience gathering and quality in terms of targeting.
Advertising canvas is a rare Guerrilla Marketing tool that allows showing up in bigger size on the Street in a new and surprising way. This strong viral potential medium invades the urban landscape and exposes the brand on the public space by integrating an improbable dimension in the form of this speech and potentially in its content.
Afin d’apporter un maximum de visibilité à l’opérateur BUZZ MOBILE, Urban Act a installé, pendant deux jours, une bannière de 18 m de long sur un garde-corps d’un pont de l’autoroute A1. Résultats : Une audience de 360 000 véhicules touchés et plus de 500 000 personnes (...)
Category: Clothing Announcer: Benetton Tool: Advertising Canvas Everyone has seen the visuals of the last Benetton campaign, or has heard of it, or has been in the midst of a debate about the relevance or not of such a provocation. But what you may not know is that the Urban Act agency was chosen to deploy this critical and sensitive campaign on the French territory! Kiss (...)
Category: Mode Announcer: Kenzo Tool: Advertising canvas KENZO, the well-known ready-to-wear brand always builds on differentiating and non-conformist communication. As such, Urban Act has set up an atypical Guerrilla Marketing operation during Paris Fashion Week. Two large format canvases using their campaign's visuals for the spring-summer 2015 collection have therefore been set up in the vicinity of a (...)