Announcer: Paris Town Hall
Tool: Street Sampling / Animation
An event sampling as part of the Roulez Jeunesse tour for the Paris Town Hall
As part of its "Roulez Jeunesse" tour, the Paris City Hall and Urban Act agency went to meet Young Parisians throughout the summer through a sampling mixing tool by associating street animations with it.
It was around a bus fully adorned with the colors of the operation that this sampling tool and these street animations were staged.
The deployment of this street sampling and street animation campaign has travelled the streets of Paris and settled in the forecourt of the Town Hall, Place de la Bastille, Canal Saint Martin, Place d'Italie, Porte des Lilas and Place de la République.
This sampling and street animation operation enabled the city of Paris to meet its inhabitants and communicate around tools that are aimed at young people. Indeed, young Parisians sometimes fail to appreciate the advantages offered to them by the services of the Paris Town Hall and the facilities they have access to.
As part of this operation, the Paris Town Hall had a strong ambition in the distribution of notebook samples giving entitlement to benefits, free access or discount to be credited, with young people so that they can benefit from as many activities as possible throughout the summer.
This "Roulez Jeunesse" operation was a new way for the Paris Town Hall to meet the Parisians and promote services offered by the town of Paris Hall with an emphasis on street animations and this sampling.
Around the bus, which was particularly noteworthy and in addition to the notebook sampling, the public was invited to take part in these street animations. Numerous street animations were offered, such as dance shows/initiation, table football parties, graff workshops, shows of all kind.
During this Roulez Jeunesse Street Marketing tour, which combined street animation and sampling, Urban Act's host and hostesses teams distributed thousands of “passes” and bags with the colours of the operation and promoted the greatest sensitization to solutions and activities offered in the city of Paris.
An operation of street animation and event sampling which was a real success and got itself talked about by its visibility and the echo that the Parisians made of it.