Category: Consumer electronics/telephony
Tool: Street Meeting
Stand out from the crowd!
As part of the launch of its new phone: the G4, LG calls on the Urban Act agency for a Street Marketing and Guerrilla marketing operation around the Roller universe. A happening that features many endowments offered to participants, including LG G4 phones in Instant Win mechanics, activation of freestylers performing figures on springboard modules, projection on giant screen of movies featuring the latest LG G4 phone, as well as pictures of the previous week's hike.
A festive, interactive and friendly atmosphere in order to immerse the public in the world of the LG G4 phone and make them live a rhythmic and spectacular brand experience in front of one of the most beautiful monuments in the world.