Notice: Undefined index: HTTP_ACCEPT_LANGUAGE in /home/urbanact/www/module/Application/view/layout/layout.phtml on line 3
KENZO - TOTEM TOUR - HAPPENING - OPERATION SPECIALE - Agence Street Marketing/Expert en Guérilla Marketing/Stunt Evénementiel Alternatif
KENZO - TOTEM TOUR - HAPPENING - OPERATION SPECIALE

KENZO

Event / Anim' de rue

TOTEM TOUR

Category: Fashion
Announcer: Kenzo
Tool: Paris Free Wild Posting

Kenzo exhibits at Fashion Week

On the occasion of Fashion Week, Kenzo Couture chose to break codes in terms of style but especially in terms of communication. To this end, Urban Act has set up a Street and Guerrilla marketing campaign for the well-known ready-to-wear brand, integrating two media. Free wild posting has thus invaded trendy and lively districts of Paris. And moreover, in order to get closer to parades, a barrier in Kenzo's colours has been set up. The brand was thus able to be present at the parade venue and on audiences’, passers-by’s and fashion photographers’ photos or videos. An operation at the heart of major Paris fashion rendezvous signed by Urban Act that will have allowed the brand to take root even more in the heart of this rendezvous that is now unavoidable.

 

 

KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR
KENZO - TOTEM TOUR

‌Suggestions

YVES SAINT LAURENT

Clean Tag

An off-media communication plan incorporating a Clean Tag operation around the famous YSL trigram. No need to introduce the prestigious haute couture brand Yves Saint-Laurent anymore, symbol of French luxury. Just this once, YSL invades the street in the perspective of a transgressive and unconventional non-media operation in order to expose its "Manifesto" through a Clean Tag tool. Urban Act agency is thus responsible for giving a strong exposure to YSL by strategically invading a selection of trendy neighbourhoods and prescribers (...)

‌En savoir plus sur l'opération
KENZO PARFUM - FLOWER IN THE AIR

KENZO PARFUM - FLOWER IN THE AIR

BALLONS & DIFFUSION

As part of the launch of the exceptional floral water, “Flower In The Air” by KENZO, Urban Act stages a Street Marketing operation offering passers-by discovery of the new fragrance by combining the diffusion of pretty Kenzo balloons with it. A tool that will have allowed Kenzo's perfume to emerge in the air in an aesthetic and elegant way.   (...)

‌En savoir plus sur l'opération
GUERLAIN - HOMME IDEAL

GUERLAIN - L'HOMME IDEAL

AFFICHAGE BOARD

With the success of its first static parade, Guerlain renewed its street marketing operation and offered the inhabitants of Paris, Lyon, Bordeaux, Nantes, Lille and Aix-en-Provence a silhouette parade at the launch of the L’Homme Idéal perfume. The alternative marketing tool implemented by Urban Act is resolutely original and focused towards an urban, fashion, alert target that will have noticed and appreciated this new street parade. An operation that our teams will have brought to London a few weeks later, and with as(...)

‌En savoir plus sur l'opération