Tool: Paris Free Wild Posting
Kenzo exhibits at Fashion Week
On the occasion of Fashion Week, Kenzo Couture chose to break codes in terms of style but especially in terms of communication. To this end, Urban Act has set up a Street and Guerrilla marketing campaign for the well-known ready-to-wear brand, integrating two media. Free wild posting has thus invaded trendy and lively districts of Paris. And moreover, in order to get closer to parades, a barrier in Kenzo's colours has been set up. The brand was thus able to be present at the parade venue and on audiences’, passers-by’s and fashion photographers’ photos or videos. An operation at the heart of major Paris fashion rendezvous signed by Urban Act that will have allowed the brand to take root even more in the heart of this rendezvous that is now unavoidable.