FASHION WEEK PARIS SEPT 2014
Tool: Advertising canvas
KENZO, the well-known ready-to-wear brand always builds on differentiating and non-conformist communication.
As such, Urban Act has set up an atypical Guerrilla Marketing operation during Paris Fashion Week. Two large format canvases using their campaign's visuals for the spring-summer 2015 collection have therefore been set up in the vicinity of a selection of parades. At the same time, a wild posting tool was deployed throughout the capital, in order to maximize this campaign’s visibility.