KENZO - FASHION WEEK PARIS SEPT 2014 - BACHES GRAND FORMAT

KENZO

Advertising Canvas

FASHION WEEK PARIS SEPT 2014

Category: Mode
Announcer: Kenzo
Tool: Advertising canvas 

KENZO, the well-known ready-to-wear brand always builds on differentiating and non-conformist communication.

As such, Urban Act has set up an atypical Guerrilla Marketing operation during Paris Fashion Week. Two large format canvases using their campaign's visuals for the spring-summer 2015 collection have therefore been set up in the vicinity of a selection of parades. At the same time, a wild posting tool was deployed throughout the capital, in order to maximize this campaign’s visibility.

 

KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014
KENZO - FASHION WEEK PARIS 2014

‌Suggestions

KENZO PARFUM - FLOWER IN THE AIR

KENZO PARFUM - FLOWER IN THE AIR

BALLONS & DIFFUSION

As part of the launch of the exceptional floral water, “Flower In The Air” by KENZO, Urban Act stages a Street Marketing operation offering passers-by discovery of the new fragrance by combining the diffusion of pretty Kenzo balloons with it. A tool that will have allowed Kenzo's perfume to emerge in the air in an aesthetic and elegant way.   (...)

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KENZO - KEN & ZO - FASHION WEEK - CAMIONETTE - PARIS - 180114 (19).JPG

KENZO - KEN&ZO

Affichage libre / sauvage et Circuit défilé

The search operation is launched: "help us find Ken & Zo", the two parakeets escaped in the middle of Fashion Week! KENZO always seeks to stand out, including in its way of communicating. To address this issue, Urban Act has staged an off the wall Street Marketing campaign that consists of Free Wild Posting and Mobile Advertising, deployed in the trendy districts of the capital, closest to the target. Something to make people talk about the mark, as much by fashion aficionados as by the general public. (...)

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ANOTHER - FASHION WEEK PARIS 2014

ANOTHER - FASHION WEEK PARIS 2014

AFFICHAGE BOARD

British fashion magazine ANOTHER has once again solicited the services of the Urban Act agency this year through a Guerrilla Marketing tool during Fashion Week in Paris, enabling it to remain present in the fashionistas' minds at the heart of fashion shows. A strategic campaign that will have maximised visibility of the London bi-annual around a selection of shows, an inevitable rendezvous of the world fashion. (...)

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