Notice: Undefined index: HTTP_ACCEPT_LANGUAGE in /home/urbanact/www/module/Application/view/layout/layout.phtml on line 3
CLARINS - BEAUTY TOUR - ROAD SHOW - Agence Street Marketing/Expert en Guérilla Marketing/Stunt Evénementiel Alternatif
CLARINS - BEAUTY TOUR - ROAD SHOW

CLARINS

Brand Experience

BEAUTY TOUR

In order to promote its Eclat du Jour range, developed exclusively for 18-30 year-olds, Clarins calls on the Urban Act agency to implement a street marketing operation that allows immersion in a universe dedicated to a brand experience. To do so, an Airstream (American caravan of the 60/70’s) will be deployed in order to make the public live privileged moments in a space in the colours of Clarins.

On the agenda: presentation of the Eclat du Jour range, a product test, a beauty makeover to finish with a photo shoot and putting this photo in store.

The Clarins Beauty Tour road show will have a stop near five Sephora stores in the capital: Madeleine, Ternes, St-Placide, Passy and Beaugrenelle.

A particularly successful street marketing operation where every detail of the operation will have been taken care of in order to serve the high-end positioning of the Clarins brand and to inspire a demanding public to use in their daily lives the Eclat du Jour products by Clarins.

 

CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR
CLARINS - BEAUTY TOUR - AIRSTREAM - PARIS - ECLAT DU JOUR

‌Suggestions

ALFA ROMEO - LE CHARME DE LA BRERA

Happening / Operation speciale

When street marketing means elegance and charm through an Outdoor Animation and a Helium Balloon tool.   Elegance of lines and sportiness are the terms that best summarise the models of the famous Italian car maker: Alfa Romeo.   For the launch of the Alfa Bréra, which perpetuates this tradition, the street marketing agency Urban Act gives itself the mission of setting up an event and differentiating communication operation where key words are elegance, emergence and interactivity. The first step of this street m(...)

‌En savoir plus sur l'opération
KICKERS - Greeniote la ville - Green marketing

KICKERS - GREENIOTE LA VILLE

Green marketing

Category: Clothing  Announcer: Kickers  Tool: Green Marketing  This is the name of an operation that Urban Act, mandated by an agency, has staged on behalf of Kickers with as a guideline expressing the brand in the city, through vegetal medium. Plants and vegetation at the heart of the tool, the approach is innovative, environmentally friendly and creates difference and sympathy capital for the brand. Branded traces For once, it is nature that makes a foray into the city to the great enjoyment of the Kickers brand. T(...)

‌En savoir plus sur l'opération
ACF - PROFLAMORT - HAPPENING - PARIS - 240314 (4).JPG

ACTION CONTRE LA FAIM

Prof La mort contamine les fontaines parisiennes

The Action Contre la Faim NGO wanted to invite the media to a cause that it holds dear: water contamination. We are on March 22nd, World Water Day. Doesn’t Prof. Lamort mean anything to you? Yet he waves his reaper around Parisian fountains and publishes "Prof. Lamort everywhere, Action contre la Faim nowhere!" on his Facebook page with more than 11,000 fans. As mad as intriguing, he spares no one in his path. It is in this context that the Urban Act Agency has deployed a Clean Tag, Free Wild Posting as well as Fountain diversi(...)

‌En savoir plus sur l'opération