In order to promote its Eclat du Jour range, developed exclusively for 18-30 year-olds, Clarins calls on the Urban Act agency to implement a street marketing operation that allows immersion in a universe dedicated to a brand experience. To do so, an Airstream (American caravan of the 60/70’s) will be deployed in order to make the public live privileged moments in a space in the colours of Clarins.
On the agenda: presentation of the Eclat du Jour range, a product test, a beauty makeover to finish with a photo shoot and putting this photo in store.
The Clarins Beauty Tour road show will have a stop near five Sephora stores in the capital: Madeleine, Ternes, St-Placide, Passy and Beaugrenelle.
A particularly successful street marketing operation where every detail of the operation will have been taken care of in order to serve the high-end positioning of the Clarins brand and to inspire a demanding public to use in their daily lives the Eclat du Jour products by Clarins.