FLIRTEZ AVEC LA LIGNE
Tool: Street Meeting/Event/Street Animation
The new campaign of the André sign illustrates a game of balance implemented by the young model Megan Hind on a line. As part of this campaign, Urban Act has extended and materialised in a playful and original way these famous white lines in order to literally make passers-by flirt with the brand. A tool that extends visuals of the Decaux poster campaign to the shops, thus guiding passers-by to the nearest André points of sale.
This device will be accompanied by a slackline roadshow deployed in Paris, Montpellier, Bordeaux and Lille. An event tour combining high-level Jumpliners acrobatic performances with Slackline initiations open to the general public.
Participants were motivated by a particularly attractive offer, according to the distance travelled on the Slackline, they were offered discount vouchers ranging from -10% to -40% (discount vouchers that can be used in André shops), a playful, participative and friendly animation that will have federated a very large public around the new advertising world imagined by André.
And you? Will you flirt with the line?