Encounter of various tendencies, diverse field experiences and the common desire to open up new perspectives in matter of communication have led to the creation of Urban Act. In January 1998, Olivier Brandon created Urban Act agency, soon to be joined by Nacer Aich. From then on, the agency quickly took off with the ambition to develop new, creative and alternative advertising solutions in terms of outdoor advertising. Strongly immersed in the world of music, the agency quickly gained in popularity; its development is accelerated by increasing requests from all types of advertisers. To this day, no sector of activity is depriving itself of the opportunities Urban Act offers them on the street.
Urban Act, motivated by its desire to do things differently, has been working since its creation to apprehend OOH communication in a different way thus offering new and multiple alternatives in addition to the offer provided by traditional media.
Urban Act is today a reference in the continuous development of new advertising media and solutions that are part of a creative, transgressive and responsible approach. Urban Act meets multiple goals that energise brands with free expression, conducive to the creation of buzz and viral advertising of branded content.
Urban Act is anxious to defend and serve the interests of its clients by producing differentiating event mediums, Street Marketing and Guerrilla Marketing. The agency develops and produces multiple alternative marketing campaigns dedicated to deliver original and varied brand experiences to the public. The brands gain in content and potential viral propagation from these exceptional moments.
Since 1998, Urban Act has acquired unique know-how in the field of Street Marketing and Guerrilla Marketing in France. The expertise we acquire daily in the field allows us to produce and understand in the best conditions tailor-made campaigns in urban area.
The specificity of some of our mediums implies an excellent knowledge of the street and its operating processes, as well as a great demand in matter of anticipation, reactivity and efficiency.
The Street is listed as the leading media, as the largest social network. The "Street as a media" allows direct contact between the brand and its audience. It generates unique content, creator of difference, ready to be shared and relayed, which enriches the reputation of the brand and nourishes its community.
Urban Act creates and produces tailored Street Marketing and Guerrilla Marketing campaigns dedicated to meet brand differentiation strategy. Whether it is about awareness, promotion, traffic creation, these advertising media that are listed and set up on the street offer infinite possibilities.
Urban Act is proud to serve communication needs of humanitarian associations such as Solidarité Sida, Reporters sans Frontières, La Croix Rouge, Médecins sans Frontières and Action contre la Faim, advertisers who seek strong public awareness, viral advertising and amplification of their operations and who appreciate the effectiveness of alternative communication and the solutions developed by the agency.
Urban Act’s alternative marketing is no less responsible. The Agency pays close attention to its environmental footprint. It also works to develop new "green marketing" tools.
From its very beginning, Urban Act has applied a recruitment policy that includes young people from deprived neighbourhoods, encouraging their training, enhancing their energy and creativity and their professional integration.