Urban Act, an operational and field marketing expertise that has been acquired daily since 1998. A consulting agency that specializes in Street Marketing and Guerrilla Marketing tools, buzz creators, aiming at an alternative communication and a differentiation strategy.
Faced with advertising saturation of traditional media, the Street media offers infinite and unexpected new possibilities in advertising and event stunt. The Street is considered as a free media and the leading social network, as it carries digital resonance and viral echo.
“Urban Act teams are remarkably creative and effective. Our campaigns are systematically executed with great professionalism and unparalleled concern for customer satisfaction. For all these reasons, Urban Act is for us the reference agency on street market and guerrilla marketing.“
Budget officer @ Carat France
"To support the reopening of our store of Sts Pères rue des Franc-Bourgeois, Urban Act has created a unique communication tool for MAC worldwide: wild posting (sidewalks and walls), nocturnal video-projections on the walls, decoration of the shop façade and ground. Something to ensure the visibility of impacting and disruptive brand in the Marais"
Marketing Director @ Mac France
"Urban Act supported us in a very professional and effective way in our 2016 priority launch of One Million & Lady Million Privé. They knew how to create a national street marketing that is impacting and linked to our brand equity, primarily thanks to the gold-covered vans criss-crossing the largest French cities and to field teams who distributed our drive-to-store flyers and a specific message to passers-by."
Brand Manager @ Paco Rabanne
"Thanks to Urban Act we were able to set up an original communication event operation and punch! Clean tag, wild posting, fountain colouring... We were able to go through with our desires and our ideas. We thank the entire team."
Communication Manager @ Action Contre la Faim
"Thank you so much! Very happy with our collaboration: no bum note, everything has been super pro in unfair conditions. The result of a team effort!!! Thank you again for your work.“
Account Manager @ Microsoft France
"Congratulations, it was a great campaign!“
General Public Marketing Communication Manager @ Microsoft France
"Urban Act is a responsive and listening team that knows how to advise but also to take risks to be always more innovative. A true partnership that has accompanied us for years thanks to its expertise on our small projects and on the most ambitious ones"
Groupe M @ Account Manager
"From Pop-Rock operations for RTL2 to the wildest happenings for FUN RADIO, Urban Act has been with us for over a year in the success of our radios. A creative and responsive team with whom we enjoy working.”
Project Manager @ RTL2 / FUN RADIO
"Urban Act is a partner of Naturalia for its street marketing operations. Our events are always original and perfectly organised. Since 2015, a long-lasting and trusting relationship has been established.”
Communication and Marketing Officer @ Naturalia
"2016 was a great ZADIG year, and we really enjoyed working with Urban Act on this street marketing tour! We hope to have other opportunities to once again undertake projects of such magnitude with Urban Act.”
Marketing Operational Product Manager France @ Shiseido Group
"Cap & Cime PR agency has been delighted to collaborate with Urban Act. Their teams have not only been proactive in designing and assembling projects, but they are also effective, responsive and listening to consumers on-site.“
Consultant @ Cap & Cime / Mr Propre - Procter &Gamble
"La 1ère campagne d'affichage sauvage pour KissKissBankBank, super impactante et très bien maitrisée par urban act / bravo & merci Urban Act !"
Cofondatrice / Dir Com @ KissKissBankBank & Co
"We are all very pleased with the result of the campaign! It is a great first time for Asos and I hope we will be able to do it again for other campaigns, thank you for your work and your understanding. We are looking forward to working together quickly.“
Asos @ Trade Marketing Department
"The Urban Act agency consists of a brilliant team: available, organised and very customer-focused. The agency puts its whole experience and energy to guide you in your poster creations and offer you the most suitable communication plan depending on your budget and your target even if you are a small brand like Edie&watson!”
Business development manager @ Edie& Watson
"The start of the new campaign is gorgeous, we have a great visibility! Girls In Paris has been working with Urban Act since 2015. The wild posting orchestrated by Urban Act for GIP perfectly matches the positioning of our brand and gives a very good visibility to our photo campaigns in Paris.”
Founder @ Girls In Paris
"The wild posting looks amazing, thank you! We are happy with the result of our poster campaign in Paris and we would like to repeat it again next year."
Head of Communication @ Camper
"Thank you so much for this great reporting
We are very happy, we also have had feedback from our side and it is encouraging :) Thanks”
Europe Strategy and Business Development Manager @ Deliveroo
"Thank you for this very rich report :),
Thank you for your work, we are delighted. "
Operational Marketing @ CMG Sports Club
"I wanted to let you know I was in Paris over the weekend and I saw the mural - it looks so great, thank you so much again for your hard work."
International Marketing Coordinator @ Secretly Group / BON IVER
An Event Arty is a brand’s speech in the Street around Art. This type of event can take many forms and fit into various settings. Beyond the Street as a medium of expression, the brand can thus organise an exhibition (photo, sculpture, etc.), set up artistic variations of a campaign’s visuals, organise an artistic performance for its audience, even invite artists from its community to participate, or organise a contest integrating an artistic dimension...
The Street Marketing and Guerilla Marketing solutions developed by Urban Act have a privileged impact on the public because they are unexpected, unlikely and ephemeral in contrast to purchasing classical space.
The channel is transgressive, setting up possibilities are infinite, which provides an additional impact and meshes the city in a unique and efficient way at the heart of the greatest flows.
Street Marketing and Guerilla Marketing, in association with Digital, allows a considerable increase in the exposure of a tool or a campaign through the spontaneous sharing on the exposed public’s Social Networks and the "sounding board" effect of bloggers and associated influencers.
Sensitive to environmental issues and the need to integrate an eco-citizen approach into its advertising media, the Urban Act agency deploys its expertise in matter of Street and Guerilla Marketing by offering for several years tools with a reduced impact on the environment. This approach wins fame by the attention paid to the selection of media and their production, to the cleaning of sites after operation and to the development of new ephemeral media in a 100% vegetal process.
The street, commitment to others and openness to the world are the natural binders that have brought Urban Act to Aéro-Partage. By deciding to financially support Aéro-Partage's action, Urban Act is showing its attention to the weakest, and its attachment to this South which is rich in human potential but affected by a cruel need for development aid. Urban Act provides Street Marketing offer while developing a united vision of the street, people speak to each other there. They exchange, debate, seduce and help each other.