LOSC and New Balance are proud to announce the extension of their collaboration. "For the past 5 years, the equipment manufacturer has been placing its know-how and innovation at the service of the Lille club, which has become a true ambassador for New Balance in France and on the European scene.
To celebrate this new era, LOSC is taking over the streets of Lille with a wildly attractive and striking billboard campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.