Lanvin unveils the visuals of its new Spring-Summer 2021 collection, "Yu Garden", launched in Shanghai on October 17.
Through two ultra-chic and elegant visuals, this campaign aims to highlight the emancipation of women and their transformation into a natural and modern elegance. To embody these values, the oldest French fashion house still in business decided to invite one of the first influencers and icons of the 2000s. The famous heiress Paris Hilton has been transformed in her role as the new Lanvin muse, gracefully and brilliantly portraying sobriety and chic à la française.
The operation is supported by a massive billboard campaign deployed in the most popular areas of the capital for fashion lovers.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.