For the release of season 2 of the Luke Cage series, Netflix has decided to organize an event on par with the reputation and popularity of its favorite "Blaxploitation" superhero.
An XXL street projection device allowed the hero to display all his might through the power of 3D visual creation. Luke Cage has finally found a place that fits his stature: the walls of Paris.
The passers-by could feel the energy and the dominating presence of the Marvel hero in all the locations where the Street Projection took place. An event that was massively relayed on social networks. The street has once again provided the raw material to create incredible fan support.
This campaign allowed Urban Act to deliver and interactive and almost hypnotic experience to the Parisian public.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.