For the release of Imagine Dragons' new album "Smoke + Mirrors", Urban Act deployed an unusual Wild Posting campaign in the streets Paris that combined visual and audio storytelling.
A Wild Posting device that allowed the public to discover the cover art and listen to a preview of the new album through an integrated sound system.
A campaign that heavily relied on social media to mobilize the fans around an exclusive event that took place at the heart of the Marais district.
The passers-by were invited to discover the songs from the new album before the official release and participate in a photo contest where they had to take a selfie in front of the Wild Posting device and share it on the social networks. People with the best photos would get the chance to win a guitar or meet with the members of the American pop-rock band.
Through this campaign, Urban Act has once again demonstrated its ability to create and develop unique solutions for artists and brands!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.