For the launch of Air France’s new airline, Joon, the agency has deployed a large-scale urban diversion operation involving two distinct phases: a teaser and a reveal. Helium inflated balloons, board displays, Wild posting, branded street furniture invaded the urban space overnight.... covering 4 major districts of Paris in a blue color reminiscent of the new airline. The only hints given during this teaser phase were the airline's logo and the #alsoanairline slogan, leaving the public to guess who was the "Mystery Advertiser"!
The final phase involved the projection of a promotional video clip of Joon airlines in strategic areas of the French capital. A Street projection that helped bring this new company to life!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.