For the re-release of Givenchy's iconic "L'Interdit", a tribute to daring femininity, the perfumer took to the streets of Paris with a Clean Tag device. Like the product positioning, the Tag encourages passers-by to defy codes and cross their own boundaries through a transgressive device that perfectly compliments the campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.