With its 5-year guarantee, a unique offer on the market, the French brand Crosscall is committing itself even more to sustainable telephony and intends to make this known through a Sauvage poster campaign with an election campaign feel.
Three emblematic slogans of former presidents have been revisited to draw a parallel between the five-year term and Crosscall's commitments.
In partnership with the comedian and journalist Alexandre Gigow, who is used to doing micro-trotters, we went out to meet passers-by in Paris and Marseille to ask them about their way of consuming and to find out what they thought of the mobile phone brand and our different forms of advertising.
A very nice campaign mixing Wild Posting, Influence and Micro-Trottoir, with as a result two videos to be found on Instagram!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.